Referral Partner Program – vendor-neutral executive IT strategy, club memberships and leadership programs for your CEO clients.
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For Accountants, Lawyers, Consultants & Independent Sales Professionals

Referral Partner Program
for those who advise CEOs & SMB Owners

If you sit across the table from CEOs and owners, you already hear their IT frustrations. Our referral program lets you connect them with the Executive IT Strategy Club, Growth Leadership program and board-ready advisory – while you earn additional income and deepen your trusted advisor status.

How the Referral Program Works Apply to Become a Referral Partner
Designed for professionals who work with CEOs regularly, not for MSPs or IT providers.
Why advisors partner with IT Support 101
  • ✔ Executive-only focus – CEOs, owners, presidents, boards.
  • ✔ Vendor-neutral – we don’t resell hardware, licenses or MSP services.
  • ✔ Plain-English conversations – no jargon, no hard sell.
  • ✔ Board-ready outputs – summaries, roadmaps, scorecards and briefings your clients can reuse with lenders and investors.
  • ✔ Clear paths for your CEOs – from Essentials Portal access, to the Growth Leadership program, to Executive Advisory and Full Executive Counsel when they’re ready.

You remain your client’s primary advisor. We provide specialist IT strategy support – including the Executive IT Strategy Club, Growth Leadership tier and one-time executive engagements – that complements the work you already do with them.

Who this referral program is for

We work with professionals and firms who are already trusted by CEOs and owners, and who want an extra way to help those clients get control over IT spend, risk and strategy – without becoming “the IT person”.

  • ✔ Accountants, controllers and fractional CFOs.
  • ✔ Lawyers and legal advisors working closely with business owners.
  • ✔ Business management consultants and executive coaches.
  • ✔ Industry specialists who advise owners (e.g. dental, medical, manufacturing).
  • ✔ Independent sales professionals with strong CEO / SMB networks.

Many partners see the Executive IT Strategy Club and Growth Leadership tier as an easy first step for their CEOs who need clarity, before those clients move into deeper advisory, bootcamps or board-level briefings.

Probably not a fit if…
  • You are primarily an MSP or IT provider looking for a resale or delivery partnership.
  • You rarely speak directly with CEOs, owners or senior executives.
  • You only want a high-commission product to “push”, rather than a fit-first service.
Our best partners are those who value long-term trust and fit over quick wins.

How the referral program works

1

Spot a CEO who needs clarity

Your client is unsure about IT spend, risk or vendor proposals – or they’ve told you IT is a “black box” they don’t fully understand. They may be a good candidate for the Executive IT Strategy Club (Essentials or Growth Leadership), Executive Advisory or a focused bootcamp / cost review.

2

Make a warm introduction

You introduce us via email or a short three-way call. We take it from there, keeping you in the loop at the level you prefer, and recommending the smallest tier or engagement that genuinely fits (club membership, Growth Leadership, advisory, bootcamp or board briefing).

3

We help them, you get paid

If they engage in a qualifying service, you receive a referral fee once payment clears – and your relationship with them becomes even stronger because you helped solve a problem they’ve been carrying for a while.

Standard referral structure

For guidance, our typical referral fees look like this:

  • ✔ Executive IT Strategy Club memberships (Essentials, Growth, Advisory, Counsel): referral fee on the first 12 months of membership.
  • ✔ Bootcamps, CEO/BOD programs & cost optimization audits: referral fee on the initial engagement fee.
  • ✔ Custom executive advisory or board-level work: referral fee agreed per engagement.

Exact percentages are confirmed in writing before any introductions. We keep the structure simple, fair and transparent, with no surprises for you or your clients.

What we ask from partners
  • ✔ Only introduce clients where you genuinely believe we’re a good fit.
  • ✔ Position us accurately – as an independent IT strategy ally and Executive IT Strategy Club provider, not a helpdesk or MSP.
  • ✔ Be transparent with clients that you may receive a referral fee for the introduction.
  • ✔ Let us know about any politics, sensitivities or timing issues around the introduction.
Our priority is to protect and strengthen your relationship with the client while delivering clear value around IT decisions.

Benefits for you as a referral partner

  • ✔ Additional income stream for introductions you may already be making informally.
  • ✔ Deeper trust with your CEOs – you brought them someone who finally made IT make sense, in their language.
  • ✔ Stronger positioning as a “whole-business” advisor, not just your core discipline.
  • ✔ Access to a repeatable path for your CEOs: Essentials Portal → Growth Leadership program → Executive Advisory / Counsel as their needs grow.

You remain your client’s primary trusted advisor. Your introduction is all that’s needed — we handle the IT strategy conversation professionally and transparently, ensuring your client receives clear guidance while your existing relationship stays central.

What your clients gain

  • ✔ Plain-English explanation of IT options, in business terms.
  • ✔ Clearer view of IT spend, risk and vendor performance – not just “is our IT guy good?”.
  • ✔ Confidence they’re not overpaying or under-protecting the business.
  • ✔ Access to an Executive IT Strategy Club built for CEOs, including Growth Leadership for structured learning and peer insight.
  • ✔ Board-ready summaries, scorecards and briefings they can reuse with lenders, investors and boards.
You get credit for connecting them with a specialist who solved a painful blind spot.

Interested in the Referral Partner Program?

We’ll have a short conversation about your client base, how you work today, and whether the program is a good fit – with no obligation and no pressure.

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Prefer email? Reach us at info@itsupport101.com
For larger networks Premier Advisor Partner Program – earn 15% on direct referrals and a 5% top-level override on referrals from firms you introduce.
Explore Premier Advisor Status